It is very easy to attract crowd to your coffee house. Just brew your strong and best aroma coffee all the time.
Fish attracted to the bait, so do people, especially coffee lover like me. I felt like a fish who just cannot help myself but take the bait.
Still remember few years back when Rotiboy started their business. Rows and rows of "fishes" queuing up for the aroma.
We are all dominated by our senses. Pretty faces are pleasant to remember. Awful body odor chase you away. That is why my customers who doing flavor and fragrance ingredients are laughing to their banks all the time.