I am still puzzle why Chicken Cuisine owner keep acquiring his neighbor shops for his restaurant expension. Don't he think putting all eggs in one basket is too risky? Is that his strategy to fence off from potential competition opening at his side. Or simply he has no time to look for other location?
Many questions, but one thing, his food is fantastically good. Few words for summary: Clean, creative, tasty and expensive. Yes, expensive.
I had heard many times that the food is expensive. But I also keep seeing those complain such continue patronizing the shop. Strange business, weird marketing success story.
Is it luck?
I don't think its 100% luck based. The shop do have unique selling proposition that pull you back again and again. It's clean enough, tasty enough with just slightly higher pricing to blur your consensus.